Not too long ago, it used to be that when a woman
brought home her facial scrub, cleanser and toner, she could be sure
that the closest her man got to them was reaching over those fancy jars
for his can of shaving cream.
Not any more. In recent years, men have been
secretly dipping into their wives and girlfriends skin care products
and liking the results that they see. So much so that many companies
are developing skincare lines just for men.
And men are flocking to these skin care products
in droves. Statistics reveal that men in the United States are spending
over $4 billion a year on grooming products.
Skin care for men is growing in popularity among
ethnic men as well. Ethnic men spend $88 million on skincare products.
There is no sign of this trend slowing down.
One main difference between skin care for men and
women is ease of use. While women may be willing to go through several
steps in their beauty regimen, men like their regimen to be quick and
easy. One, two, three and they’re out the door.
Keeping it simple doesn’t mean skimping on
quality. Men are looking for high quality skin care products just like
their female counterparts. MaleFace is a good example of high quality
men’s skincare.
For more information on male skin care visit: http://www.1-minute-beauty-diva.com/FaceAMansSecret.html
Copyright 2004
Donna Monday writes beauty related articles for http://www.1-minute-beauty-diva.com
| 